Founded by plant scientists, Agrela believed there should be a flexible, remote phenotyping device for researchers, by researchers. Agrela aims to accelerate the crop breeding process by filling the quantitative gaps in remote field phenotyping, guaranteeing research quality data collection and demonstrating operational consistency across all its devices.

Currently wrapping up its 6 years long research and development on core concepts, Agrela will officially launch its first commercial product, PheNode, in the spring of 2023.